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PwC

Global Clients and Industries - Knowledge Management, Communication & Marketing - Senior Associate

Kolkata

Job details
Industry/Sector Not Applicable Specialism IFS - Operations Management Level Senior Associate Job Description & Summary The Opportunity Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further. With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day. As a Content and Knowledge Management - Senior Associate, you will engage in a diverse range of marketing activities aimed at enhancing the firm's brand visibility and driving revenue growth. Within our Internal Firm Services practice, you will collaborate with teams to develop and execute strategic sales and marketing initiatives, utilizing market research, digital marketing, and creative campaigns to capture new business opportunities and promote the firm's services. As a Senior Associate, you will focus on building meaningful client connections and learning how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and skills while anticipating the needs of your teams and clients. Embracing ambiguity, you will use these moments as opportunities to grow and deliver quality work. In this role at PwC Acceleration Center India, you will validate brand consistency, reach target audiences, and drive customer engagement and loyalty. You will leverage a versatile skill set and knowledge in various marketing channels to analyze campaign performance and develop marketing strategies that align with organizational targets. Responsibilities - Developing and executing strategic marketing initiatives to drive revenue growth and enhance brand visibility -Provide end-to-end assistance with internal communications and newsletters. -Prepare metrics reports for newsletters /campaigns. -Manage the lifecycle of digital knowledge assets including collection, content review, publication and distribution -Support content migration between platforms (e.g., SharePoint, Connected Source etc). -Prepare wins and opportunity reports and assist in industry performance tracking, reporting and high-level analysis (this refers to being able to describe revenue changes month to month and add as call-outs on slides) -Create data visualisations to aid decision-making and knowledge capture. -Perform content tagging, transcription, and redaction to ensure high data usability. -Support virtual/in-person event and conferences. - Conducting market research to inform marketing strategies and identify new business opportunities - Creating and managing marketing campaigns across various channels to engage target audiences - Analyzing campaign performance to optimize marketing efforts and improve customer engagement - Leveraging digital marketing tools and CRM software to enhance client interactions and brand management - Collaborating with internal teams to validate brand consistency and align marketing strategies with organizational goals - Utilizing content marketing and social media strategies to promote the firm's services and increase market presence - Building and maintaining relationships with stakeholders to support marketing initiatives and capture market insights - Applying analytical thinking to interpret data and inform strategic messaging and promotional strategies - Navigating complex situations to deliver quality marketing solutions and support team growth and development What You Must Have - Graduate or the equivalent degree --At least 4 years of experience in sales, marketing or related PwC experience - Oral and written proficiency in English required What Sets You Apart - Preference for at least one of the following fields of study: Advertising, Analytics, Business Administration/Management, Business Communications, Communications Studies/Speech Communication and Rhetoric, Consumer Studies, Design, e-Business, English Literature, Journalism, Marketing, Organizational Management, Public Relations - Utilizing CRM Software for strategic marketing initiatives - Developing communication strategies for diverse stakeholder engagement - Excelling in content marketing and digital marketing campaigns - Demonstrating analytical thinking in market research and analysis - Navigating ambiguity with learning agility and adaptability Shift time : 12pm to 9pm IST and 2pm to 11pm IST Travel Requirements Not Specified Job Posting End Date