Marketing Executive

This role is for one of the Weekday's clients Min Experience: 0+ years Location: Mumbai JobType: full-time Key Responsibilities ● Plan and execute creative marketing campaigns across digital channels, including ad concepts, copywriting, content strategy and campaign ideation. ● Coordinate the creation of marketing assets by managing product shoots, creative briefs, and AI generated visuals. ● Manage website and marketplace content to ensure listings, imagery, and messaging stay accurate and on-brand. ● Analyse ad campaign performance, identify opportunities for improvement, and work with cross functional teams to optimise marketing effectiveness. ● Plan, coordinate and execute product and lifestyle shoots, including creative direction, shot planning and on-set coordination. ● Support social media strategy, content planning, and idea generation, with a working understanding of platforms and trends. ● Own Online Reputation Management (ORM) and community management to maintain a positive brand presence. ● Manage influencer research, shortlisting, and coordination to support brand partnerships and campaigns. ● Prepare social media reports and presentations using Google Sheets/Excel and PowerPoint. Who You Are ● Strong communication skills, with the ability to craft compelling narratives. ● Experience in brand marketing, social media, digital marketing, and PR. ● A strategic thinker who can balance creativity with data-driven decision-making. ● Comfortable managing multiple projects — shoots, campaigns, and reporting — at the same time. Why Should You Consider This Role? ● Get hands-on experience in managing a global brand marketing strategy. ● Opportunity to work with a fast-growing DTC brand in international markets. Good-to-have skills Brand Marketing, Social Media Marketing, Online Reputation Management