Job details
We are looking for a dynamic and result-oriented Marketing Manager to drive our digital marketing, brand management, corporate communications, and website management initiatives. The ideal candidate should have proven experience in executing digital campaigns, strengthening brand presence, generating leads, and managing integrated marketing activities. Key Responsibilities Digital Marketing & LeadGeneration - Develop, execute, and optimize integrated digital marketing campaigns across channels such as Google Ads, LinkedIn, Meta, email marketing, and other digital platforms. - Plan and manage lead generation campaigns to support business growth objectives. - Monitor campaign performance, analyze key metrics, and provide actionable insights and performance reports. - Coordinate with agencies, vendors, and internal stakeholders to ensure successful campaign execution. Brand Management &Corporate Communications - Develop and implement brand strategies to enhance brand awareness and market positioning. - Ensure consistency of brand identity, messaging, and communication across all platforms. - Create and manage marketing collateral, brochures, presentations, corporate profiles, and promotional materials. - Support corporate branding, employer branding, and public relations initiatives. Marketing Campaigns &Events - Plan and execute B2B and B2C marketing campaigns, product launches, exhibitions, trade shows, webinars, and promotional activities. - Manage campaign budgets, timelines, and return on investment (ROI). - Collaborate with sales and business teams to align marketing initiatives with business objectives. Website Management - Manage and maintain the company website, ensuring content accuracy, SEO optimization, user experience, and timely updates. - Coordinate with web developers, designers, and content teams for website enhancements and maintenance. - Monitor website performance and analytics, recommending strategies to improve traffic, engagement, and conversion rates. Market Research & Analytics - Conduct market research, competitor analysis, and monitor industry trends. - Analyze marketing data and prepare reports, dashboards, and performance insights for management. - Identify new market opportunities and support business expansion initiatives. Desired Candidate Profile - Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field; MBA preferred. - 5–10 years of experience in digital marketing, brand management, campaign execution, and website management. - Strong knowledge of SEO/SEM, social media marketing, lead generation, and marketing analytics. - Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, CRM, and marketing automation tools. - Excellent communication, presentation, analytical, and stakeholder management skills.