Job details
- Develop and execute offline marketing and business development strategies to increase patient footfall. - Build and maintain relationships with referring doctors, clinics, diagnostic centers, pharmacies, and healthcare partners. - Generate corporate tie-ups for employee health check-ups and wellness programs. - Plan and execute health camps, awareness programs, medical outreach activities, and community engagement initiatives. - Coordinate with local associations, apartments, schools, colleges, industries, and NGOs for healthcare programs. - Promote hospital specialties and healthcare packages through field marketing activities. - Work closely with consultants and hospital management to improve referral networks. - Coordinate with the digital marketing agency for online campaigns and ensure quality lead generation. - Monitor patient referrals, marketing activities, and campaign effectiveness through regular MIS reports. - Conduct market research and competitor analysis to identify business growth opportunities. - Build and maintain a positive brand image for BR Hospitals within the local community. - Ensure all marketing activities adhere to healthcare ethics and hospital guidelines. Key Performance Indicators (KPIs) - Number of doctor visits per month. - New referral partnerships created. - Corporate tie-ups established. - Health camps and outreach programs conducted. - OPD patient referrals generated. - Conversion of marketing leads into patient visits. - Monthly marketing activity reports and ROI tracking. Requirements - Bachelor's / Master's Degree in Marketing, Business Administration, Healthcare Management, or related field. - 1–3 years of experience in hospital marketing, business development, pharmaceutical marketing, or healthcare field operations. - Strong networking and relationship-building skills. - Excellent communication and presentation abilities. - Experience in organizing health camps, corporate events, and community outreach programs. - Basic understanding of digital marketing and the ability to coordinate with external marketing agencies. - Proficiency in MS Excel, Google Sheets, and basic reporting tools. - Self-motivated with the ability to work independently and achieve targets. - Willingness to travel extensively for field visits and business development activities. - Preferred language: Tamil, Telugu, and English. Benefits - Salary: ₹12,000 – ₹15,000 per month + Performance-Linked Incentives. - Opportunity to work in a growing multi-speciality healthcare organization. - Exposure to hospital business development and healthcare branding. - Career growth and professional development opportunities. - Supportive and collaborative work environment.