Senior Digital & Growth Marketing Specialist

Overview At Tritusa, we're looking for a highly motivated and results-driven Senior Digital & Growth Marketing Specialist (Enterprise B2B) to lead our digital growth strategy and accelerate business expansion. This is a strategic, hands-on role responsible for driving demand generation, enterprise lead acquisition, digital marketing performance, and revenue growth through data-driven marketing initiatives. You will own the end-to-end digital marketing ecosystem - including performance marketing, SEO, account-based marketing (ABM), marketing automation, AI-powered marketing, website optimization, analytics, and conversion rate optimization. YourRole & Responsibilities - Develop and execute Tritusa's digital growth and demand generation strategy aligned with business objectives and revenue targets. - Drive enterprise lead generation across multiple digital channels while improving marketing contribution to the sales pipeline. - Build scalable marketing campaigns that increase brand awareness, customer acquisition, and revenue growth. - Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and other digital platforms. - Conduct A/B testing for advertisements, landing pages, and campaign messaging to maximize conversion performance. - Lead SEO strategy including Technical SEO, On-Page SEO, Off-Page SEO, content optimization, and keyword strategy. - Improve organic rankings, website traffic, and search visibility using best-practice SEO techniques. - Monitor emerging AI search trends (AEO, GEO, AI Search) and adapt SEO strategies accordingly. - Develop and execute targeted Account-Based Marketing campaigns for enterprise clients and strategic accounts. - Partner closely with Sales to identify high-value prospects and deliver personalized marketing campaigns that accelerate opportunity creation. - Own website performance, user experience, landing pages, and conversion optimization initiatives. - Improve website engagement, lead conversion rates, and customer journeys through continuous testing and optimization. - Manage CRM and marketing automation platforms to deliver personalized customer journeys and lead nurturing campaigns. - Optimism lead scoring, segmentation, email automation, and campaign workflows to improve marketing efficiency and conversion. - Analyze marketing performance using Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, CRM dashboards, and reporting platforms. - Produce actionable insights, executive dashboards, and recommendations to improve campaign effectiveness and business performance. - Monitor and report on key marketing KPIs including traffic, conversions, pipeline generation, revenue influence, and ROI. - Collaborate with internal teams to develop high-quality thought leadership content including blogs, case studies, whitepapers, webinars, videos, and social media campaigns. - Lead digital marketing initiatives supporting conferences, webinars, partner events, and industry campaigns. - Leverage AI-powered marketing tools to improve content creation, campaign optimisation, customer segmentation, workflow automation, and marketing productivity. Requirements - Bachelor's degree in Marketing, Business, Communications, or a related discipline. - 6 to 8+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or Demand Generation. - Experience working within B2B technology, IT consulting, SaaS, enterprise software, cybersecurity, cloud, or professional services organisations. - Proven success generating qualified enterprise leads and contributing to sales pipeline growth. - Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, PPC, and Performance Marketing. - Advanced knowledge of SEO including Technical SEO, On-Page SEO, Off-Page SEO, and AI Search Optimisation. - Experience with Account-Based Marketing (ABM), Demand Generation, and Lead Management. - Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMrush, and similar analytics platforms. - Experience using CRM and Marketing Automation platforms such as Zoho CRM, Salesforce, Zoho Marketing Automation. - Hands-on experience with B2B sales intelligence, prospecting, and email marketing tools including Firmable, Apollo.io, Zoho Campaigns (Email Marketing), Zoho Marketing Automation, LinkedIn Sales Navigator, and similar platforms for lead generation, account-based marketing (ABM), lead nurturing, and campaign execution. - Strong understanding of Conversion Rate Optimisation (CRO), landing page optimisation, customer journey mapping, and A/B testing. - Experience leveraging AI-powered marketing tools including ChatGPT, Gemini, Claude, Microsoft Copilot, and AI-driven marketing platforms. - Strong analytical mindset with the ability to translate marketing data into business decisions. - Experience managing marketing budgets and demonstrating measurable ROI. - Excellent project management and stakeholder engagement skills. - Strong commercial awareness with a focus on business growth and customer acquisition. - Excellent written and verbal communication skills with the ability to work effectively across cross-functional and global teams. Benefits What WeOffer: - Tools, training, and freedom to grow We equip you with the resources and flexibility to succeed on your terms. - Focused career development Through mentorship, hands-on experience, and structured learning, we help you build the skills and mindset to thrive. - Inclusive and supportive culture We value every individuals unique perspective and are committed to fostering a workplace where everyone feels seen, heard, and appreciated. - Flexible work options Enjoy the benefits of hybrid or remote work arrangements that support your lifestyle and productivity. - Opportunities to work on impactful projects Collaborate with industry leaders and clients on cutting-edge technologies and meaningful work. - Recognition and rewards We celebrate contributions and achievements regularly, ensuring your efforts never go unnoticed. - Well-being and work-life balance We care about your holistic well-being, with initiatives and policies that promote balance, wellness, and fulfilment. WhyTritusa Tritusa, proudly headquartered in Chennai, India, is a fast-growing IT consulting company with a strong local presence and a reputation for delivering high-quality solutions across SAP Testing, Quality Engineering, Test Automation, DevOps, Performance Engineering, Cybersecurity Testing, and SAP Technical Services. Founded with a vision to make a global impact from India, Tritusa has built a strong team of talented professionals in Chennai who work on complex, enterprise-level projects for clients across India, Australia, and the United States. We blend deep local expertise with global best practices to deliver scalable, reliable, and future-ready solutions. Our Chennai office is the core of our innovation and delivery. Whether you’re designing creative assets, writing code, testing systems, or collaborating with international teams, you’ll be part of a supportive and high-performing environment where your ideas and contributions are valued. At Tritusa, we foster a collaborative, inclusive, and growth-focused culture. Creativity is encouraged, learning is continuous, and everyone has the opportunity to thrive. We’re proud to offer global opportunities grounded in strong Indian roots, making it the perfect workplace for professionals looking to grow their careers while staying close to home. We are deeply committed to diversity, equity, and inclusion. At Tritusa, everyone is welcome. We believe that creating a workplace where people feel respected, supported, and empowered is key to driving innovation and success. All qualified applicants will receive equal consideration regardless of background, experience, identity, ability, or thinking style. If you're looking for a place where you can learn, grow, and make a meaningful impact, Tritusa could be the perfect fit for you. Whatyou need to do now If this sounds like you, please apply to this role by clicking the Apply’ link below and submitting your resume. Alternatively, you can share your CV directly with us at talent@tritusaconsulting.com Please allow 1-2 weeks for us to review all applications. You'll get an update on your application status. If you progress to the next stage, our Talent Acquisition team will call you to discuss the role, your motivations, and your career history. We will provide feedback to all applicants either via email or telephone. The preferred candidate will be subject to background screening conducted by Tritusa or an approved third-party provider. Be part of a company where innovation meets impact. Discover more about how we deliver excellence at http://www.tritusaconsulting.com